It started with wax cylinder juke boxes lit by gas light. LoMax jukes became known in the industry as the "LoMax Candlebox". Not to be undone by a minor setback such as failure, an older, slightly wiser Otto von Dünnmager learned how to "convince" recording artists into selling him the recording and publishing rights of their recordings. Soon an entire industry was born, with von Dünnmager at the helm of what would be one of the biggest American culture markets ever.